World Usability Day 2016 Berlin | (Englisch) Closing Keynote: Are you pushing features or creating something meaningful?

(Englisch) Closing Keynote: Are you pushing features or creating something meaningful?

In this talk I look at the bigger picture of how our work influence business and society.
Even though only roughly 6% of the German population are “smart Mobilists“, many digital services developed seem to be aimed at this target group.
Did we loose the feeling for our real audience? Are we living in a digital bubble?

Ort & Zeit

Event Hours(1)

  • Raum 1

    17.10 – 18.00

    Pia Betton
    edenspiekermann_

Speaker

Pia Betton

Pia Betton links design thinking to business. Originally from Denmark, Pia looks back at 20 years work experience within the areas of brand development, corporate design, design research, innovation and communication. Pia has held management positions in organizations like MetaDesign, Institute of Electronic Business, 180° Business Academy and Edenspiekermann. Her international client portfolio covers private companies from many different industries like Lego, Bosch, Bang & Olufsen, E.ON and Carlsberg and public institutions like Deutsche Bahn, Danish Investment Fund and many more. As an experienced lecturer, Pia covers subjects ranging from design and innovation to business, change and transformation.

Firma: edenspiekermann_